Retailing : Integrated Retail Management Hardback
by James R. (Kutztown University of Pennsylvania) Ogden, Denise T. (Penn State Berks-Lehigh Valley) Ogden
Hardback
- Information
Description
This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing.
Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples.
E-tailing coverage appears at appropriate points throughout the text so that students recognize that it uses many of the same business models as traditional retailing.
Information
-
Unavailable
- Format:Hardback
- Pages:544 pages
- Publisher:Cengage Learning, Inc
- Publication Date:09/02/2004
- Category:
- ISBN:9780618223459
Information
-
Unavailable
- Format:Hardback
- Pages:544 pages
- Publisher:Cengage Learning, Inc
- Publication Date:09/02/2004
- Category:
- ISBN:9780618223459