Cultivating Diversity in Fundraising Hardback
by Janice Gow (Sacramento Regional Foundation, Sacramento, California and University of San Fra Pettey
Part of the The AFP/Wiley Fund Development Series series
Hardback
- Information
Description
An important roadmap for fundraising in today's multiculturalcommunities Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences. In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising.
Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts. In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions: * Who are diverse donors? * What are their charitable traditions and interests? * What fundraising methods will be successful in diversecommunities? * What can fundraisers do to include more diversity in fundraisingefforts? Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:312 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/11/2001
- Category:
- ISBN:9780471403616
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:312 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:13/11/2001
- Category:
- ISBN:9780471403616