Creativity at Work : Developing the Right Practices to Make Innovation Happen, Hardback Book

Creativity at Work : Developing the Right Practices to Make Innovation Happen Hardback

Part of the J-B-UMBS Series series

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Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process.

Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value.

The authors explain how to: * Understand the creative preferences of organizations, departments, work groups, and individuals * Identify and compare the different creativity profiles that describe specific purposes, practices, and people * Produce the desired results by developing the right practices * Blend creativity practices to meet the complex needs that characterize most work situations o Develop required creative abilities in a team and in oneself

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