Responding To the Screen : Reception and Reaction Processes PDF
Edited by Jennings Bryant, Dolf Zillmann
Part of the Routledge Communication Series series
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Description
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages.
This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior.
The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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Download Now
- Format:PDF
- Pages:416 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:05/11/2013
- Category:
- ISBN:9781136690914
Information
-
Download Now
- Format:PDF
- Pages:416 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:05/11/2013
- Category:
- ISBN:9781136690914
