International E-Business Marketing Paperback / softback
by Jim (University of Ulster, Magee College) Bell, Richard (University of Western Sydney) Fletcher, Rob (University of Waterloo) McNaughton
Paperback / softback
- Information
Description
Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment.
It also explores what changes may be necessary to firm s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Cengage Learning EMEA
- Publication Date:27/04/2004
- Category:
- ISBN:9781861529459
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:352 pages
- Publisher:Cengage Learning EMEA
- Publication Date:27/04/2004
- Category:
- ISBN:9781861529459