Crafting a Successful Small Business : Making, Marketing and Merchandising, Paperback

Crafting a Successful Small Business : Making, Marketing and Merchandising Paperback



The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing.

With this change comes a new wave of manufacturers - small, local and talented.

If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers.

In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way.

Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!


  • Format: Paperback
  • Pages: 160 pages, 1, black & white illustrations
  • Publisher: Brightword Publishing
  • Publication Date:
  • Category: Small businesses & self-employed
  • ISBN: 9781908003423



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Also by Joanne Dewberry



Available for
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