A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing.
John Grant has been part of the new marketing revolution since the mid-90s.
In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes.
Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.
- Format: Paperback
- Pages: 304 pages, 1, black & white illustrations
- Publisher: Profile Books Ltd
- Publication Date: 08/05/2003
- Category: Sales & marketing
- ISBN: 9781861976406