City Branding : Theory and Cases PDF
by K. Dinnie
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Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice.
This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
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- Format:PDF
- Pages:272 pages, 13, 2 black & white halftones, 9 figures, 2 black & white tables
- Publisher:Palgrave Macmillan
- Publication Date:03/12/2010
- Category:
- ISBN:9780230294790
Information
-
Download Now
- Format:PDF
- Pages:272 pages, 13, 2 black & white halftones, 9 figures, 2 black & white tables
- Publisher:Palgrave Macmillan
- Publication Date:03/12/2010
- Category:
- ISBN:9780230294790