Social Marketing PDF
by Keith Ward, Cliff Bowman, Andrew Kakabadse
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Description
Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers.
This vital book examines the “how and why†as well as the causes and effects of this fast-growing trend in marketing.
Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush†advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side†of globalization and liberalization and more!
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Download Now
- Format:PDF
- Pages:104 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/10/2012
- Category:
- ISBN:9781136404207
Information
-
Download Now
- Format:PDF
- Pages:104 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/10/2012
- Category:
- ISBN:9781136404207