The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Paperback

The Nonprofit Marketing Guide : High-Impact, Low-Cost Ways to Build Support for Your Good Cause Paperback

Part of the The Jossey-Bass Nonprofit Guidebook Series series

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Description

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.

You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Information

  • Format: Paperback
  • Pages: 256 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780470539651

£31.99

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immediate download

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immediate download

Also in the The Jossey-Bass Nonprofit Guidebook Series series   |  View all