Visual Rhetoric and the Eloquence of Design PDF
Edited by Leslie Atzmon
Part of the Visual Rhetoric series
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Description
The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts.
Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective-a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product-becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs.
Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns.
Persuasion entails both the aesthetic form and material composition of any object.
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- Format:PDF
- Pages:472 pages
- Publisher:Parlor Press, LLC
- Publication Date:11/03/2011
- Category:
- ISBN:9781602351936
Information
-
Download Now
- Format:PDF
- Pages:472 pages
- Publisher:Parlor Press, LLC
- Publication Date:11/03/2011
- Category:
- ISBN:9781602351936
