Understanding Marketing, Paperback / softback Book

Understanding Marketing Paperback / softback

Paperback / softback

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A user friendly approach to marketing for readers with little or no prior knowledge of the subject.

The text provides a clear introduction to marketing.

The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

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£38.50

£8.84

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