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Description
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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Download Now
- Format:PDF
- Pages:272 pages
- Publisher:Taylor and Francis
- Publication Date:01/09/2003
- Category:
- ISBN:9780203420928
Other Formats
- Paperback / softback from £25.16
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- Hardback from £85.42
Information
-
Download Now
- Format:PDF
- Pages:272 pages
- Publisher:Taylor and Francis
- Publication Date:01/09/2003
- Category:
- ISBN:9780203420928