Beyond Spin : The Power of Strategic Corporate Journalism, Paperback / softback Book

Beyond Spin : The Power of Strategic Corporate Journalism Paperback / softback

Paperback / softback

In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations.

In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation.

With practical guidelines and real-world examples from SGI, Microsoft, J.P.

Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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