Local/Global Shakespeare and Advertising, Hardback Book

Local/Global Shakespeare and Advertising Hardback

Edited by Marta Minier, Maria Elisa Montironi, Cristina Paravano

Part of the Routledge Studies in Shakespeare series

Hardback

Pre-OrderFree UK DeliveryThis title is available for pre-order
  • Information

Description

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising.

Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century.

The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries.

With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Information

Save 19%

£130.00

£104.59

Pre-OrderFree UK DeliveryThis title is available for pre-order
Pre-Order
Sign in to add to wishlist

Information

Also in the Routledge Studies in Shakespeare series

Violent Liminalities in Early Modern Culture : Inhabiting Contested Thresholds

Violent Liminalities in Early Modern Culture

Kaye McLelland

£39.99

£34.36

Pre-Order
Reading Shakespeare in Jewish Theological Frameworks : Shylock Beyond the Holocaust

Reading Shakespeare in Jewish Theological Frameworks

Caroline Wiesenthal Lion

£39.99

£35.16

Pre-Order
Shakespeare’s Unmuted Women

Shakespeare’s Unmuted Women

Gul Kurtulus

£130.00

£104.59

Pre-Order
Speech Act Theory and Shakespeare : Scenes of Thanking in Shakespeare’s Plays

Speech Act Theory and Shakespeare

Chahra Beloufa

£130.00

£104.59

Pre-Order