Brand success = business success. A simple equation, but identifying those winning qualities is not easy.
To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.
The result is a comprehensive, entertaining and illuminating collection.
From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.
With comments from brand managers, psychologists, academics and other experts, "Brand Success" is a great resource for brand managers, marketers and students.
For the rest of us, it's simply a great read.
- Format: Paperback
- Pages: 304 pages, black & white illustrations
- Publisher: Kogan Page Ltd
- Publication Date: 03/05/2011
- Category: Sales & marketing
- ISBN: 9780749462871