The Fundamentals of Branding, Paperback / softback Book

The Fundamentals of Branding Paperback / softback

Part of the Fundamentals series

Paperback / softback

  • Information

Description

"The Fundamentals of Branding" introduces readers to the basic principles behind the creation and development of successful brands.

This book is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.

Information

  • Format:Paperback / softback
  • Pages:184 pages, 200 colour images
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9782940373987

Other Formats

£37.00

Information

  • Format:Paperback / softback
  • Pages:184 pages, 200 colour images
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9782940373987