Public House and Beverage Management : Key Principles and Issues, Paperback

Public House and Beverage Management : Key Principles and Issues Paperback

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Description

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier.

Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

Information

  • Format: Paperback
  • Pages: 236 pages, 1, black & white illustrations
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9780750646789

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