Customer Relationship Management : Marketing 04.04 Paperback / softback
by Michael J. (Presidnet and CEO of Harvard Computing Group) Cunningham
Part of the Express Exec series
Paperback / softback
- Information
Description
Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:25/03/2002
- Category:
- ISBN:9781841122137
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:25/03/2002
- Category:
- ISBN:9781841122137
