Strategic Management for Travel and Tourism Paperback
by Nigel Evans, George Stonehouse, David Campbell
Paperback
- Information
Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism.
It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are:* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Information
-
Unavailable
- Format:Paperback
- Pages:422 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/12/2002
- Category:
- ISBN:9780750648547
Information
-
Unavailable
- Format:Paperback
- Pages:422 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:02/12/2002
- Category:
- ISBN:9780750648547