Brand Breakout : How Emerging Market Brands Will Go Global PDF
by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
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Description
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:13/06/2013
- Category:
- ISBN:9781137276629
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:13/06/2013
- Category:
- ISBN:9781137276629