Asking Questions : The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires, Paperback

Asking Questions : The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires Paperback

Part of the Research Methods for the Social Sciences series

Share

Description

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.

An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods.

The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources.

Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face.

The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Information

  • Format: Paperback
  • Pages: 448 pages, Illustrations
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Psychology
  • ISBN: 9780787970888

£32.99

£19.40

Free delivery within the UK
Free
Standard Delivery
Within the UK

Also by Norman M. Bradburn   |  View all

£39.59

£33.65

Available for
immediate download

£39.59

£33.65

Available for
immediate download

£42.50

£24.68

Available with free
standard delivery

Also in the Research Methods for the Social Sciences series   |  View all

£50.00

£37.22

Available with free
standard delivery

£75.00

£55.63

Available with free
standard delivery

£45.00

£33.72

Available with free
standard delivery