Marketing 2016 : Volume 2, Paperback

Marketing 2016 : Volume 2 Paperback



Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation.

This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment.

MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.

The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts.

Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.


  • Format: Paperback
  • Pages: 720 pages, illustrations
  • Publisher: Cengage Learning, Inc
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781285858340



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