Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation.
This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment.
MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts.
Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
- Format: Paperback
- Pages: 720 pages, illustrations
- Publisher: Cengage Learning, Inc
- Publication Date: 07/02/2015
- Category: Sales & marketing
- ISBN: 9781285858340