Strategies for High-Tech Firms : Marketing, Economic, and Legal Issues Paperback / softback
by P.M. Rao, Joseph A. Klein
Paperback / softback
- Information
Description
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context.
From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/02/2013
- Category:
- ISBN:9780765617989
Other Formats
- EPUB from £53.09
- PDF from £53.09
- Hardback from £180.11
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/02/2013
- Category:
- ISBN:9780765617989