Research in International Marketing (RLE International Business) Hardback
Edited by Peter W Turnbull, Stanley Paliwoda
Part of the Routledge Library Editions: International Business series
Hardback
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Description
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:388 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/11/2012
- Category:
- ISBN:9780415658119
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:388 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/11/2012
- Category:
- ISBN:9780415658119
