Research in International Marketing (RLE International Business) EPUB
Edited by Peter W Turnbull, Stanley Paliwoda
Part of the Routledge Library Editions: International Business series
EPUB
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Description
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
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- Format:EPUB
- Pages:394 pages
- Publisher:Taylor & Francis
- Publication Date:02/04/2013
- Category:
- ISBN:9781135124342
Information
-
Download Now
- Format:EPUB
- Pages:394 pages
- Publisher:Taylor & Francis
- Publication Date:02/04/2013
- Category:
- ISBN:9781135124342
