Strategies for International Industrial Marketing (RLE International Business) : The Management of Customer Relationships in European Industrial Markets Hardback
Edited by Peter W Turnbull, Jean-Paul Valla
Part of the Routledge Library Editions: International Business series
Hardback
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Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing.
It is based on extensive original research by the International Marketing and Purchase Group.
The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:324 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/11/2012
- Category:
- ISBN:9780415658126
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:324 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:27/11/2012
- Category:
- ISBN:9780415658126