Strategies for International Industrial Marketing (RLE International Business) : The Management of Customer Relationships in European Industrial Markets EPUB
Edited by Peter W Turnbull, Jean-Paul Valla
Part of the Routledge Library Editions: International Business series
EPUB
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Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing.
It is based on extensive original research by the International Marketing and Purchase Group.
The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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- Format:EPUB
- Pages:328 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/05/2013
- Category:
- ISBN:9781135124274
Information
-
Download Now
- Format:EPUB
- Pages:328 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:07/05/2013
- Category:
- ISBN:9781135124274
