Communicating Strategy PDF
by Phil Jones
- Information
Description
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'
Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.
With guidance on how to create change champions, the book is vital reading for senior managers globally.
Information
-
Download Now
- Format:PDF
- Pages:198 pages
- Publisher:Taylor & Francis
- Publication Date:02/03/2017
- Category:
- ISBN:9781351950275
Other Formats
- Paperback / softback from £40.85
- Hardback from £143.67
- EPUB from £43.19
Information
-
Download Now
- Format:PDF
- Pages:198 pages
- Publisher:Taylor & Francis
- Publication Date:02/03/2017
- Category:
- ISBN:9781351950275