Consumerology : The Truth About Consumers and the Psychology of Shopping, Paperback

Consumerology : The Truth About Consumers and the Psychology of Shopping Paperback

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Description

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Information

  • Format: Paperback
  • Pages: 240 pages
  • Publisher: Hodder & Stoughton General Division
  • Publication Date:
  • Category: Market research
  • ISBN: 9781857885767

£12.99

£9.61

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