B2B Brand Management Paperback / softback
by Philip Kotler, Waldemar Pfoertsch
Paperback / softback
- Information
Description
This is one of the first books to probe deeply into the art and science of branding industrial products.
The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers.
As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:12/02/2010
- Category:
- ISBN:9783642064708
Other Formats
- Hardback from £37.28
- PDF from £42.49
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:12/02/2010
- Category:
- ISBN:9783642064708