Principles of Marketing: An Asian Perspective Paperback / softback
by Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan, Oliver Hong-Ming Yau
Paperback / softback
- Information
Description
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:790 pages
- Publisher:Pearson Education Centre
- Publication Date:28/03/2012
- Category:
- ISBN:9789810687533
Other Formats
- Paperback / softback from £64.35
- Paperback from £70.29
- PDF from £39.59
Information
-
Unavailable
- Format:Paperback / softback
- Pages:790 pages
- Publisher:Pearson Education Centre
- Publication Date:28/03/2012
- Category:
- ISBN:9789810687533