Winning At Innovation : The A-to-F Model, Paperback / softback Book

Winning At Innovation : The A-to-F Model Paperback / softback

Paperback / softback

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Innovation is a responsibility normally assigned to R&D departments but this is not enough.

Companies need a systematic framework so innovation can occur at different levels of the organization.

The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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