The Problem of Political Marketing EPUB
by Savigny Heather Savigny
EPUB
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Description
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following:
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?
* Why have politicians adopted political marketing? What are the contextual factors that have led to this?
* How does the political marketing literature model this activity?
* What are the underlying assumptions of these models
* How does political marketing affect democracy?
* How is political marketing best conceptualised and understood in light of this critical analysis?
Information
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Download Now
- Format:EPUB
- Pages:158 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:03/11/2011
- Category:
- ISBN:9781441192028
Information
-
Download Now
- Format:EPUB
- Pages:158 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:03/11/2011
- Category:
- ISBN:9781441192028