Customer Intelligence : From Data to Dialogue Hardback
by Sean Kelly
Hardback
- Information
Description
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage.
At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:280 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/11/2005
- Category:
- ISBN:9780470018583
Other Formats
- PDF from £35.66
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:280 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/11/2005
- Category:
- ISBN:9780470018583