Data Warehousing : The Route to Mass Communication Paperback / softback
by Sean Kelly
Paperback / softback
- Information
Description
Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted.
This book shows how to transform this vast pool of data into information of strategic significance.
Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:228 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:01/03/1996
- Category:
- ISBN:9780471963288
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:228 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:01/03/1996
- Category:
- ISBN:9780471963288