Images of Strategy Paperback / softback
Edited by Stephen (Victoria University of Wellington) Cummings, David C. (Warwick Business School) Wilson
Paperback / softback
- Information
Description
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge managementHelps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questionsWritten by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:464 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:09/05/2003
- Category:
- ISBN:9780631226109
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:464 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:09/05/2003
- Category:
- ISBN:9780631226109