The Management of International Tourism (RLE Tourism) PDF
by Stephen F Witt, Michael Brooke, Peter Buckley
Part of the Routledge Library Editions: Tourism series
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Description
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
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- Format:PDF
- Pages:224 pages
- Publisher:Taylor & Francis
- Publication Date:20/05/2013
- Category:
- ISBN:9781135083182
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Information
-
Download Now
- Format:PDF
- Pages:224 pages
- Publisher:Taylor & Francis
- Publication Date:20/05/2013
- Category:
- ISBN:9781135083182