IdeaWise : How to Transform Your Ideas into Tomorrow's Innovations Hardback
by Steve Rivkin, Fraser Seitel
Hardback
- Information
Description
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations.
It offers readers a way to look at their company's existing products and services in order to transform them into new ideas.
Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions.
Examples of methods outlined include: What can you combine with an existing idea?
What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/03/2002
- Category:
- ISBN:9780471129561
Other Formats
- PDF from £23.39
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/03/2002
- Category:
- ISBN:9780471129561