Electronic Commerce : B2C Strategies and Models Hardback
Edited by Steve (University of Newcastle, Australia) Elliott
Part of the John Wiley Series in Information Systems series
Hardback
- Information
Description
Despite upheaval, industry continues to embrace the concepts of electronic commerce.
Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed.
This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies.
The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/02/2002
- Category:
- ISBN:9780471487050
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:15/02/2002
- Category:
- ISBN:9780471487050
