Intellectual Property for Managers and Investors : A Guide to Evaluating, Protecting and Exploiting IP Paperback / softback

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision.

No longer is intellectual property (IP) just a necessary expense for large technology companies.

Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset.

Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds.

This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth.

It shows investors how to evaluate IP strength and competitive value.

With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.