Corporate Reputation, Brand and Communication Paperback / softback
by Stuart Roper, Chris Fill
Paperback / softback
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Description
Why should and how can organisations manage their reputations?
All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher.
Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers.
Just ask BP, Toyota or Tiger Woods.
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:360 pages
- Publisher:Pearson Education Limited
- Publication Date:16/02/2012
- Category:
- ISBN:9780273727590
Other Formats
- PDF from £39.59
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:360 pages
- Publisher:Pearson Education Limited
- Publication Date:16/02/2012
- Category:
- ISBN:9780273727590