Ultimate Book of Business Brands : Insights from the World's 50 Greatest Brands Paperback / softback
by Stuart (Suntop Media) Crainer, Des (Suntop Media) Dearlove
Part of the The Ultimate Series series
Paperback / softback
- Information
Description
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world.
The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends.
Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:29/10/2002
- Category:
- ISBN:9781841124391
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:29/10/2002
- Category:
- ISBN:9781841124391
