The Religious Dimensions of Advertising PDF
by T. Sheffield
Part of the Religion/Culture/Critique series
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Description
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies.
Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
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- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:13/11/2006
- Category:
- ISBN:9780230601406
Other Formats
- Paperback / softback from £33.54
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:13/11/2006
- Category:
- ISBN:9780230601406
