Taking Ideas to Market : Innovation 01.08 Paperback / softback
by Tim (Innnovaro) Jones, Simon Kirby, Anna Soisalo
Part of the Express Exec series
Paperback / softback
- Information
Description
Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:118 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123141
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:118 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:10/01/2002
- Category:
- ISBN:9781841123141
