Loyalty Myths : Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work, Hardback Book

Loyalty Myths : Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work Hardback

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In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived!

Each of the beliefs in this book is debunked with real-world examples.

While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations.

Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior.

The authors’ findings and conclusions will stun business leaders around the world.

The lessons learned from these provide a true guide for the proper use of customer loyalty.

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