This work outlines the theories and approaches to the study of television in an accessible form for students.
It is divided into four sections - forms of knowledge, audiences, gender and race.
It discusses many television texts including "Star Trek", "Kung Fu", "Buffy the Vampire Slayer", "Xena: Warrior Princess", and "Sesame Street".
Key figures, debates and institutions include: cultivational analysis; Pierre Bourdieu; the Frankfurt School; Public Service Broadcasting; pharmaceutical advertising; and first peoples television.
It is intended as an authoritative guide to the perspectives and theory available to a central area within media and cultural studies.
- Format: Paperback
- Pages: 171 pages, biography
- Publisher: British Film Institute
- Publication Date: 01/12/2002
- Category: Television
- ISBN: 9780851708959