Understanding Media Users : From Theory to Practice, PDF eBook

Understanding Media Users : From Theory to Practice PDF

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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the active audience at the core of media studies.

  • examines the relationship between media and audiences by one of the world s leading media scholars
  • provides a history of media effects and an overview of the current analytical approaches that constitute media reception theory
  • charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
  • concludes with additional insights into the future of media reception in a global age

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