101 Design Methods : A Structured Approach for Driving Innovation in Your Organization Paperback
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.
Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource.
Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
- Format: Paperback
- Pages: 336 pages, Illustrations
- Publisher: John Wiley & Sons Inc
- Publication Date: 23/10/2012
- Category: Industrial / commercial art & design
- ISBN: 9781118083468