101 Design Methods : A Structured Approach for Driving Innovation in Your Organization, Paperback

101 Design Methods : A Structured Approach for Driving Innovation in Your Organization Paperback

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Description

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings.

Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource.

Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Information

  • Format: Paperback
  • Pages: 336 pages, Illustrations
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Industrial / commercial art & design
  • ISBN: 9781118083468

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