Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations Hardback
by Vijay Mahajan
Hardback
- Information
Description
Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion AspirationsThis is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries.
It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa.
The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them.
The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. Â It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.Â
Information
-
Unavailable
- Format:Hardback
- Pages:212 pages
- Publisher:SAGE Publications India Pvt Ltd
- Publication Date:09/09/2016
- Category:
- ISBN:9789386042323
Information
-
Unavailable
- Format:Hardback
- Pages:212 pages
- Publisher:SAGE Publications India Pvt Ltd
- Publication Date:09/09/2016
- Category:
- ISBN:9789386042323